Charlie McDermott is the President of StandOUT Video & Marketing. His company produces Outrageously Successful Marketing Guaranteed to Get Results in 27 Days or Less! His marketing philosophy goes far beyond traditional branding. Using a multichannel marketing approach he strategically positions companies to Stand Out in the marketplace. Charlie advocates that for every dollar invested in marketing the return should be greater.
Charlie has spent over 25 years as a successful entrepreneur having started his 1st business, McDermott’s Athletic Clubs, a health club, while a junior in college. He grew that enterprise into a dominant five-club chain, which was recognized as one of the top clubs in the country. Charlie eventually sold his health club business to allow him to focus on his then 16-year-old son’s pursuit of an acting career. Never one to put anything less than 100% effort into the task at hand, Charlie moved to Hollywood for two years with his son, also named Charlie while his wife, Barb and their two-daughters stayed in Pennsylvania. Using the same marketing strategies that propelled his health club business to the top, Charlie was able to position his son from a complete unknown to the elite level of actors his age in less than two years. This is virtually unheard of in what many consider the most competitive business on the planet.
Today, Charlie’s son can be seen on the ABC comedy “The Middle”, starring with Patricia Heaton of “Everybody Loves Raymond” fame. Charlie, Jr., has worked with many of the top talents in the entertainment biz including; Steve Carell, William Hurt, Kris Kristofferson, John Cusack, Ed Asner and Amy Poehler in both TV and Film. His son’s website can be found at: www.CharlieMcDermott.com
